I Build the AI Operating Models I Run My Own Work On
I am Bruno: entrepreneur, Associate Professor at the University of Bath, and the builder behind GustoMind.ai. For 3 years I have run my own work on an AI operating model, every day, and it lets me work 10x faster with 5x better quality. Now I install the same kind of system for leaders and their teams: built on what your organisation knows, how it decides and how its best people work, and owned by you.
- 100+ AI Tools Battle-Tested
- 20+ Years Serial Entrepreneur
- 2,000+ Professionals Trained
The problem is NOT access to AI. Every competitor rents the same models.
The advantage is what your organisation OWNS, and whether it compounds.
Why Most Organisations Stall After the First AI Wins
After training 2,000+ professionals and leaders, I see the same 3 patterns everywhere
Tools Without a System
Everyone uses AI a little, each person in their own way. Nothing is shared, nothing is repeatable, and the gains stay small and personal.
Knowledge That Walks Out
What your organisation knows lives in heads, inboxes and meetings. AI cannot use what it cannot see, and every departure takes some of it away.
Pilots That Never Scale
A promising pilot in one team never becomes how the business works, because nobody redesigned the work around it.
The Missing Piece: An AI Operating Model You Own
AI creates lasting value when it runs on what your organisation knows: its decisions, its expertise and its way of working, captured in a system that improves every month. Models are rented. That system is owned, and it is what your competitors cannot copy.
So Your Organisation Does Not
Spend 3 Years Getting There
I have already run the experiments, on my own work, every day. Your organisation starts from a system that works, built around your context, your people and the tools you already use.
How an AI Operating Model Is Built
Every engagement follows the same path, for a team of 5 or a group of 35 businesses
Diagnose
Where AI creates the most value in your work, and what your organisation knows that no model can rent.
Build
The knowledge base, the workflows and the routines, built into the tools your people already use.
Embed
Your team trained on it and running it, so the system keeps improving every month after we finish.
How I Work: Built, Not Just Advised
Built, Not Just Advised
I build the system with your team, in your own tools. You get a working operating model, not a slide deck.
Owned by You
Everything lives in your organisation’s accounts. Your knowledge becomes an asset you keep, whatever model comes next.
Strategy and Practice Together
Every system starts from your business priorities and is proven in your daily work, not in a lab.
My goal is simple: an organisation that gets smarter every month, on a system it owns.
Strategy and Building, in One Person
Where academic rigour meets entrepreneurial reality
Not Just Another Academic
I'm Bruno, an Executive Educator at a top-tier business school. For over 10 years, I've been teaching entrepreneurs, MBAs & Executives how to build and scale successful businesses.
But I'm not just an academic. I've built multiple businesses myself and understand the challenges of implementing new technologies while managing daily operations.
Built By Active Serial Entrepreneur
I've felt the pressure of staying competitive, the overwhelm of endless tool options, and the frustration of solutions that promise the world but deliver complexity.
This dual perspective, academic rigour and entrepreneurial reality, shapes every system I build. I run my own work on the same kind of operating model I install, so I know where it creates value and where it breaks.
EXECUTIVE EDUCATOR
Top-Tier Business School
YEARS TEACHING
MBAs & Executives
PROFESSIONALS
MBAs & Entrepreneurs Trained
YEARS AS
Active Entrepreneur
YEARS DEDICATED TO
AI Operating Models in Daily Use
AI TOOLS
Tested in Real Businesses
What This Means For You
My position, bridging academic frameworks with hands-on building, means you get an AI operating model that is both strategically sound and working in your business. Recent work includes Vodafone Business UK’s leadership team and the leaders of JDM Technology Group in Paris.
Ready to Build Your AI Operating Model?
For leadership teams, growing businesses and groups of companies