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The Executive AI Circle  ·  by GustoMind

Make AI work in your organisation. Without the noise. And not alone.

A private circle for CEOs and senior leaders, hosted by Dr Bruno Oliveira: an expert you can ask anything, a small board of peers facing the same decisions, and the playbooks to act on them, for your organisation and for you.

Join the founding circle
10 founding placesUp to 15 leaders per circleFirst meeting Tuesday 9 February 2027
Bruno works with leaders across Multinational corporate groupsVodafone Business UKUniversity of Bath executive educationMBA and Executive MBA programmesHelp to Grow: Managementand many more
See it first

The Circle, in one minute.

Who it is for, how it starts with your own hour with Bruno, and what members have every month.

Watch the film · 1 minute

Why leaders join

Everyone expects you to have an AI plan. Nobody gives you the time to make one.

Everyone is asking

Your board, your team, your customers and every vendor want to know what you are doing about AI.

The noise is endless

New tools and announcements every week, and very little advice that is independent.

Your people are already using it

Often with no direction, no shared standard and no one deciding what good looks like.

Mistakes are expensive

The wrong tools and pilots that stall cost money, time and momentum.

The Circle gives you clarity, peers and a plan, and keeps them coming.

It starts with you

Your first hour is with Bruno.

When you join, you and Bruno spend an hour together, one to one, at a time that suits you: where you and your organisation are with AI, what is getting in the way, and what matters most. Bruno then writes your personal AI report.

  • 1An hour with Bruno, focused entirely on you and your organisation.
  • 2Your personal AI report: where you stand, your priorities and your 90-day plan.
  • 3Everything else from day one: the Circle space, the playbooks and the briefings.
Personal AI report

Your organisation and AI

Written for you, after your hour with Bruno

1
Where you standYou, your leadership team and your organisation today
2
Your 3 prioritiesWhere AI matters most for you, and what to leave alone
3
Your 90-day planThe first steps, in order, with the tools you already use
4
Making the most of the CircleThe questions, peers and playbooks most useful to you
Dr Bruno OliveiraYour host
Then, every month

Expert answers, a board of peers and the playbooks to act.

Ask anything, whenever it comes up

A private space for any question about AI in your organisation. Every member sees every question and answer, so the Circle’s knowledge grows every week.

A board of peers

90 minutes a month with up to 15 senior leaders. Everyone brings a win and a question; two members bring a real decision to work through with Bruno.

The Leaders’ Briefing

A short, board-ready brief each month on a decision every leader faces, and a two-minute note each week.

Executive playbooks

Decision tools you can use the week you join: policy, 90-day plan, tool guide, board briefing and more.

The Executive AI Pulse

Each quarter, see where your organisation stands against your peers.

The Circle dinner

Twice a year, an evening together in London, in June and December.

How a month works

90 minutes a month. Everything else on your time.

Every week

The two-minute note

What changed in AI, what it means, and what to ignore.

Any day

Ask the Circle

Your question, whenever it comes up.

Second Tuesday, 16:00–17:30 UK

The Circle meeting

Online, with up to 15 leaders and Bruno.

Every month

The Leaders’ Briefing

One decision, one short brief, ready to share.

Every quarter

The Executive AI Pulse

Where you stand against your peers.

June and December

The Circle dinner

An evening together in London.

Inside the 90 minutes · second Tuesday of the month

10min
What matters this month
20min
The round: one win and one question from each member
50min
Two decisions, brought by members and worked through together
10min
Your next step

Questions the meeting cannot reach are picked up in writing afterwards, in the Circle space.

Executive playbooks

Decision tools, not prompt lists.

Leader-level tools you can put to work the week you join, written for the Circle and kept up to date as AI moves.

Policy

An AI policy for your organisation

Editable, with the decisions a leader has to make explained.

Plan

The 90-day AI adoption plan

Who does what, in what order, in your first 90 days.

Tools

The leaders’ guide to AI tools

Copilot, ChatGPT, Claude, Gemini and more: what each is for and what it costs.

Use cases

Where AI pays, by function

Finance, sales, marketing, operations, people and customer service.

Board

Brief your board on AI

An editable board briefing, with speaking notes.

Team

Run an AI kick-off with your team

A half-day session plan you can lead yourself.

Suppliers

Choosing an AI supplier

The questions to ask before you sign anything.

Return

Measuring what AI is worth

What to measure in the first 30 days, before you claim a return.

Your first 90 days

Something useful at every step.

Day 1

You are in

The Circle space, the playbooks and the briefings.

First weeks

Your hour with Bruno

One to one, at a time that suits you.

Then

Your personal AI report

Where you stand, your priorities, your 90-day plan.

Month 1

Your first Circle meeting

Your first decisions worked through with peers.

Month 3

The Pulse

Where you stand, and a check against your plan.

Who it is for

A senior room, chosen with care.

Owner-managers and CEOs

Of established organisations, typically 20 to 500 people, who own the AI decisions themselves.

Where do we start, and what do we stop?

Senior executives

Who lead AI or change in a larger organisation, and want peers outside it.

How do we move from pilots to how we work?

Partners of expert firms

In consulting, law, accountancy and other professional services, where AI is changing what clients pay for.

What happens to our model when AI does the first draft?

Not for: developers looking for technical training, vendors hoping to sell to members, or anyone looking only for a course to watch.

Where Bruno works with leaders

Trusted in the room by leaders who decide.

Bruno presenting to the Vodafone Business UK leadership team
Vodafone Business UKKeynote and session at the leadership team’s Strategy Day, London, August 2026
Multinational corporate group

Paris, October 2026

An AI strategy workshop for the presidents of a multinational technology group’s portfolio companies.

University of Bath

Applied AI for Business Leaders

Bruno leads the School of Management’s 2.5-day executive programme for senior leaders.

Help to Grow: Management

Digital Transformation

Bruno leads the module for owner-managers of growing firms at the University of Bath.

Bruno speaking to a full auditorium at EntreConf
EntreConf, BristolKeynote to a full auditorium of founders and business leaders, 2025
More, when you want it

The Circle is complete on its own. More is there, at member rates.

If you want help beyond your own seat, members have first call on Bruno’s time and member rates. Optional, and never part of the deal.

For you

Your AI Chief of Staff, installed

A personal AI system built around your week: meeting preparation, research on a schedule, email drafts and briefings, set up with you on the tools you use.

Your leadership team

An executive AI session

A half-day with your leadership team on the AI decisions in front of you.

Your operating model

AI installed in how you work

An AI operating model for the executive team first, then across the organisation.

Your teams

Your people, equipped

Practical programmes that change how work gets done, team by team.

Member rates on every GustoMind service.

How GustoMind works with organisations
Dr Bruno Oliveira
Your host

Meet your host, Dr Bruno Oliveira.

Academic, founder and builder.

PhD, Aston UniversityAssociate Professor, University of Bath School of ManagementFounder, GustoMind

Bruno’s doctoral research examined what shapes managers’ decisions to adopt new strategy tools, the question at the centre of AI adoption today. He has founded and run businesses for over 20 years.

He leads Applied AI for Business Leaders at the University of Bath and the Digital Transformation module of Help to Grow: Management, and teaches on MBA and Executive MBA programmes. Through GustoMind he works with executive teams, from multinational corporate groups to growing firms, from keynotes to building working AI systems. He has personally tested more than 100 AI tools, and has none to sell.

See Bruno on LinkedIn
Founding membership

Ten founding places. Starting February 2027.

Founding members start the day they join: the hour with Bruno, the personal AI report, the Circle space, the playbooks and the briefings. The first 6-month term runs from 1 February 2027, with the first Circle meeting on Tuesday 9 February.

10 founding places

Founding Member

£295/ month + VAT
  • Your hour with Bruno and your personal AI report
  • Everything in the Circle, from the day you join
  • An invitation to the Founders’ Dinner in London
  • The first 6 months (February to July 2027), invoiced to your organisation when you join

Founding members keep this rate while they remain members.

From February 2027

Member

£395/ month + VAT
  • Your hour with Bruno and your personal AI report
  • Everything in the Circle
  • 6-month term, or annual with 2 months free
5 places, from April 2027

Circle Plus

£795/ month + VAT
  • Everything in the Circle
  • A one-to-one with Bruno every quarter
  • A written action review each quarter

A private circle for your leadership team or portfolio. The same format for one organisation’s leaders, at times that suit your time zones.

Ask about a private circle
Meet the Circle first

Executive AI Roundtables

An invitation-only, 60-minute online conversation for senior leaders: what UK leaders are actually doing with AI, from the Executive AI Pulse, and real decisions worked through together.

10min
What UK leaders are doingThree findings from the Executive AI Pulse.
35min
Two real decisionsBrought by leaders in the room, worked through together.
15min
Questions, and the CircleHow the Circle works, and the founding places.
DEC
2

Wednesday 2 December 2026

16:00–17:00 UK · 17:00 Paris · 11:00 New York

JAN
20

Wednesday 20 January 2027

16:00–17:00 UK · 17:00 Paris · 11:00 New York

Join

Join the founding circle.

Tell us a little about you, and we will be in touch.

1Tell us about you, and choose a founding place or a Roundtable seat.
2A short conversation with Bruno first, if you would like one.
3Your hour with Bruno, your personal AI report, and you are in.
I would like

Privacy policy

Questions

Before you ask.

How much time does it take?

One 90-minute meeting a month. Everything else, from your questions to the briefings and the playbooks, is there when you need it.

When does it start?

Everything except the monthly meeting starts the day you join, including your hour with Bruno. The first Circle meeting is on Tuesday 9 February 2027.

Who pays, and when?

Membership is invoiced to your organisation, plus VAT. For founding members, the first 6 months (February to July 2027) are invoiced when you join.

We already use AI a lot. Is it still for us?

Yes. Your plan starts where you are, and experienced members make the Circle better for everyone.

Which AI tools do we need?

None in particular. The Circle is independent of any tool, and your plan works with what you already use.

What happens after the first 6 months?

Membership continues in 6-month terms, invoiced in advance to your organisation, or annually with 2 months free. You can stop at the end of any term.

I am outside the UK. Can I join?

Yes, if the meeting time works for you: 16:00 UK is 17:00 in Paris and 11:00 in New York. A leadership team elsewhere can have a private circle at times that suit it.